The aim of the adventure is to capture the spirit of this country through the people that make it,
from the east coast to the west. We are the sum of our parts and the biggest part is our people.
A portrait of Australia.
an Australia Geographic Expedition… a solo journey in a solo vehicle
June + 19 / 2020 @askingfordirectionsau
Ralph Alphonso’s projects span the environments of the construction,photography and multi-media industries.
Based in Melbourne, Ralph graduated from RMIT with a degree in commercial advertising photography,
and has worked for the past 25+ years as a freelance photographer, maintaining the deep passion of a creative.
He founded RB Photography, whose clients include the likes of Coco-Cola-Amatal, Hilton Hotel Group and Telstra,
as well as editorial work for Australian Geographic. His extensive travel steered his interest into architecture,
giving him a fresh perspective on the built and natural environment.
As his interests broadened, a natural transition found Ralph initiating Barley Store Productions,
which has produced projects such as Forms and Scapes with Australia’s leading Performing Arts Companies,
as well as the 5 x 4 Hayes Lane Project, an innovative architectural project that aired on Grand Designs Australia in November 2015.
The 5×4 Project is widely acclaimed for it’s sustainable, urban and environmental footprint,
which has led Ralph to lecture at University of Melbourne on sustainable urban construction methodology.
He is now focused on sustainably providing affordable housing at the precinct level.
The combination of his communications experience and sustainability knowledge has seen him exhibiting the 5×4 Project
at national construction conferences, co-author studies presented at international conferences,
presenting to councils and consulting to state governments.
With avant-garde approaches to environmental planning and design,
Ralph is challenging the use of urban space to create sustainable, practical solutions for residential dwellings.
His next chapter will see him traveling around the country, capturing the people that make it what it is.